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Purpose: Error analysis, statistical evaluation of our website traffic, campaign analysis, conversion tracking, retargeting
Processing operations:
HTTP headers – contain IP addresses, information about the web browser, page location, document, referrer and website visitor.
Pixel-specific data – including the pixel ID and Facebook cookie.
Button click data – labels and any pages that were accessed as a result of clicking the button.
Optional values – developers and marketers can optionally send additional information about the visit via personalised data events. Examples of personalised data events include conversion value, page type and more.
Form field names – these include the names of website fields such as ‘email’, “address” and ‘quantity’.
Storage period: Facebook stores data until it is no longer needed or until your Facebook account is deleted, whichever comes first.
Joint controller: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
Legal basis for data processing: voluntary, revocable consent at any time. Consequences of non-consent: no immediate impact on the functioning of the website; however, limited possibilities for further development and error analysis. Data transfer to the USA: Your data will be processed by Facebook in the USA, which is associated with corresponding risks, e.g. secret data access by US authorities. By giving your consent, you also agree to the processing of your data in the USA.
Anonymous evaluation for troubleshooting and further development
Purpose: Error analysis, statistical evaluation of our website traffic, campaign analysis, conversion tracking, retargeting
Processing operations: Collection of access data, data from your browser and data about the content accessed; execution of analysis software and storage of data on your device, anonymisation of the collected data; evaluation of the anonymous data in the form of statistics
Storage period: Data on your end device for up to two years.
Joint controller: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Legal basis for data processing: voluntary, consent that can be revoked at any time
Consequences of non-consent: no immediate effect on the function of the website; however, limited possibilities for further development and error analysis
Data transfer to the USA: Your data will be processed by Google in the USA, which is associated with corresponding risks, e.g. secret data access by US authorities. By giving your consent, you also agree to the processing of your data in the USA.